ABOUT US
Since 2020, Guarduptv has been on a mission to bring a different vibe to the Canadian sports community. Our goal is to create new opportunities and experiences for the next generation of not only hoopers but for fans as well.
Guarduptv began as an Instagram page that grew into a basketball media company, which is for youth by youth. Our main focus is to help out youth creatives and athletes in Canada who predominantly come from at-risk communities excel in basketball.
Our model of building the Guarduptv brand is by covering athletes in a judgment-free manner, as well as in environments they are used to and comfortable in. This way, we can properly resonate with both fans and the athletes we are catering to.
Being from Canada, we understand the struggle of making it as an athlete playing here, so with our media services, we plan to make a difference by bringing more exposure to the Canadian basketball market.
We're based in the Greater Toronto Area with plans of expanding all over Canada. So far, our content has been shared across a number of platforms such as:
Overtime, Bleacher Report, Sports Center, Ballislife, The Score,